I covered a conference a couple of weeks ago. It was interesting and really focused on how businesses can use social networking tools in their marketing campaigns. One idea was to use a blog to control your message. You can also use the blog to point to your website, twitter account, facebook, MySpace and all the rest. Pretty crazy once it all starts snow balling. Anyhow the biggest thing for a blog is to always, always, always have new content on the site. If not, people will never come back and you’ve lost customers and revenue.
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